BC beer and those wonderful plastic labels!

I absolutely love the incredible art that is pasted all over so many BC beers that I’ve access to. Nelson even pumped one out. Nothing can beat the Fat Tug label for amazing style and colour and I really dug the Category 12 Disruption concept. These new labels have seemed to open up a new level of presentation and really stand out against other bottles in the local coolers. Even the simple concepts like Persephone look more appealing.

Where did this all start and why the change into this material? Which breweries have stepped up? I always assumed it was fairly expensive without any knowledge of the topic. It’s a great touch for these breweries that are slaying the tasty beer niche on the West Coast up here in the frozen North.

Not to mention, how well one can peel them off, and stick on the beer fridge !!

Funny, I actually dislike the new Driftwood labels rather strongly. I find them cluttered and with fonts that are impossible to read. Plus, there’s no coherent brand identity to them. Fat Tug has a great brand in Vancouver, but if I can’t read the label to know that it’s Fat Tug, then the brand is meaningless. Conceptually, they’re a mess and don’t align with the type of beer in any meaningful way. I scroll past Driftwood beers entirely on the shelf now.

I like the creativity of the labels but I agree sometimes the wording is tough to read when you are looking at a shelf or cooler of beer.

you don’t bother with Driftwood now because of the labels? That’s pretty weak. Then again, with so much variety I guess it doesn’t really matter. You already know a Fat Tug so what’s the issue? I don’t buy beers based on labels but I certainly don’t avoid them because of the labels especially if I know what’s in the bottle. There is no question that I have stopped buying entire breweries based on poor interactions with reps but I can get away with that because our selection is so excellent.

Yup, these labels all get peeled off and put somewhere. Anyone know what caused the trend?

paco - good to see you kicking around again.

I was fooled into buying another Blackstone Porter because of the new label.... And I definitely didn’t regret it. I really like this beer. But I hated the old BOOT label.

I don’t recall the old labels as it was a long time ago that I was bringing them back in my luggage. It’s a damn solid beer but that label is basically impossible to peel off in one piece.

Originally posted by VertBaconStrips
you don’t bother with Driftwood now because of the labels? That’s pretty weak. Then again, with so much variety I guess it doesn’t really matter. You already know a Fat Tug so what’s the issue? I don’t buy beers based on labels but I certainly don’t avoid them because of the labels especially if I know what’s in the bottle. There is no question that I have stopped buying entire breweries based on poor interactions with reps but I can get away with that because our selection is so excellent.

Yup, these labels all get peeled off and put somewhere. Anyone know what caused the trend?

Originally posted by VertBaconStrips
paco - good to see you kicking around again.

Originally posted by Oakes

Originally posted by VertBaconStrips
you don’t bother with Driftwood now because of the labels? That’s pretty weak. Then again, with so much variety I guess it doesn’t really matter. You already know a Fat Tug so what’s the issue? I don’t buy beers based on labels but I certainly don’t avoid them because of the labels especially if I know what’s in the bottle. There is no question that I have stopped buying entire breweries based on poor interactions with reps but I can get away with that because our selection is so excellent.

Yup, these labels all get peeled off and put somewhere. Anyone know what caused the trend?

If I’m scanning the shelf looking for something to buy, and I see a bunch of messy, unintelligible labels, I’m not going to pick up each bottle and study it to figure out what’s there. I have many shelves/fridges full of other tasty beer I can buy. For example, I can spot a white Persephone label from across the room and make my decision before I even get to the shelf.

Fat Tug still gets some draught business from me - their distribution ensures that.