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Dark Horse turns down Nickelback endorsement


read 5876 times • 92 replies • posted 6/26/2012 11:39:00 AM

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joet 2056:88
Speaking of Nickelback... From the Dark Horse blog:

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What should we do?????
We received a call today from a producer guy out in Hollywood. It turns out that a big famous rock band wants to use our beer in their video that’s being shot in two weeks. This band is super popular and I’m sure the video will get tons of airplay. The guy on the phone said, “we’d like to have your delivery truck pull up to this frat party and wheel up a bunch of Dark Horse, then we’ll get some crowd shots of the kids holding your cans”. Aaron replied “we don’t do cans we have bottles”, the guy said that would be fine.

http://www.darkhorsebrewery.com/content.asp?PageName=Blog
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pellegjr 395:16
Awesome
6/26/2012 11:40:05 AM

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b3shine 4460:236
Cans or bottles, many states offer a nickelback.
6/26/2012 11:51:47 AM

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joet 2056:88
“Why cant it be some cool band like Slayer?”
6/26/2012 11:58:20 AM

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Ernest 6031:159
Geez, Joe, you left out the best part:

Aaron said, “Why cant it be some cool band like Slayer?”

6/26/2012 12:01:10 PM

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drewba
I remember DH started a thread on BA a couple years ago about this that got pretty big. After being rejected, Nickelback used an anagram of Dark Horse, Shark Dore Beer as seen here
http://www.youtube.com/watch?v=YbP1K-bQB6g&feature=player_detailpage#t=188s

Potentially NSFW (scantily clad women)
6/26/2012 12:02:57 PM

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unclemike 2180:48
or Megadeth


Originally posted by joet
“Why cant it be some cool band like Slayer?”
6/26/2012 12:11:00 PM

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CharmCityCrab 143:
Sounds like the Dark Horse beer guy is kind of a jerk. The lead singer of a popular band likes his beer and wants to give it a ton of free publicity and the brewer’s response is essentially "Go f yourself." because he doesn’t like popular music? Reinforces a lot of negative sterotypes about craft beer brewers being elisit and snobby.

I mean, I’m not saying the guy has to love Nickelback or anything, but you can easily dislike the music and still take the free publicity from a popular band and thank the lead singer and his reps for giving you the opportunity. I mean, there are bands I don’t like, but you can bet if I were a craft brewer and a popular band I didn’t like offered to feature my beer in his video, I’d pull up my truck as quickly as humanly possible and thank him profusely.
6/26/2012 12:16:38 PM

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b3shine 4460:236
Originally posted by CharmCityCrab
Sounds like the Dark Horse beer guy is kind of a jerk. The lead singer of a popular band likes his beer and wants to give it a ton of free publicity and the brewer’s response is essentially "Go f yourself." because he doesn’t like popular music? Reinforces a lot of negative sterotypes about craft beer brewers being elisit and snobby.

I mean, I’m not saying the guy has to love Nickelback or anything, but you can easily dislike the music and still take the free publicity from a popular band and thank the lead singer and his reps for giving you the opportunity. I mean, there are bands I don’t like, but you can bet if I were a craft brewer and a popular band I didn’t like offered to feature my beer in his video, I’d pull up my truck as quickly as humanly possible and thank him profusely.


Then they should have made sure to not insult the brewery by sending someone who did there homework and at least knew they used bottles. And additionally, I respect Dark Horse for making this decision. Pairing their brewery name with a frat party indirectly reinforces underage drinking (because not all fraternity members are 21), and doesn’t exactly follow the responsible drinking messages brewers are trying to support either.
6/26/2012 12:23:12 PM

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drewba
Originally posted by CharmCityCrab
Sounds like the Dark Horse beer guy is kind of a jerk. The lead singer of a popular band likes his beer and wants to give it a ton of free publicity and the brewer’s response is essentially "Go f yourself." because he doesn’t like popular music? Reinforces a lot of negative sterotypes about craft beer brewers being elisit and snobby.

I mean, I’m not saying the guy has to love Nickelback or anything, but you can easily dislike the music and still take the free publicity from a popular band and thank the lead singer and his reps for giving you the opportunity. I mean, there are bands I don’t like, but you can bet if I were a craft brewer and a popular band I didn’t like offered to feature my beer in his video, I’d pull up my truck as quickly as humanly possible and thank him profusely.


You can’t possibly believe anything of this, right? RIGHT?
6/26/2012 12:27:53 PM

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ContemplateBeer 1438:105
Originally posted by CharmCityCrab
Sounds like the Dark Horse beer guy is kind of a jerk. The lead singer of a popular band likes his beer and wants to give it a ton of free publicity and the brewer’s response is essentially "Go f yourself." because he doesn’t like popular music? Reinforces a lot of negative sterotypes about craft beer brewers being elisit and snobby.

I mean, I’m not saying the guy has to love Nickelback or anything, but you can easily dislike the music and still take the free publicity from a popular band and thank the lead singer and his reps for giving you the opportunity. I mean, there are bands I don’t like, but you can bet if I were a craft brewer and a popular band I didn’t like offered to feature my beer in his video, I’d pull up my truck as quickly as humanly possible and thank him profusely.
As a business owner, if I didn’t want my product tied to the image of a certain advertiser, then that’s within my right. If you’d do differently with your business, then that is literally "your business."

Nickelback may be popular among the masses, but among micro brew drinkers? That’s a gamble. Have you considered that accepting Nickelback’s "help" may do Dark Horse more harm than good? Think about the perception of a band that "sells out," what does that do to their careers?
6/26/2012 12:35:16 PM

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