AB just bought Elysian, thoughts?

Reads 25528 • Replies 395 • Started Friday, January 23, 2015 11:28:57 AM CT

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Message after4ever P admin beers 8025 º places 322 º 12:13 Tue 1/27/2015 Originally posted by Reid There is no way this guy gives a second though about doing anything with Elysian or 10 Barrel if it will save a few cents per unit. They will do the opposite. There’s a genuine issue for small brewers here, and it’s worth understanding, but this is NOT what it is. It’s much more likely they will undercut competing small brewers by way underpricing Elysian kegs (along with others in their portfolio). They will be happy to take a write-off in order to hold space in the kinds of bars and bottle shops where they currently have little or none.
Message 77ships P beers 14200 º places 918 º 13:09 Tue 1/27/2015 This actually made the Belgian newspaper that I read. This does count as big news. It was actually printed next to an article about the RB top beer awards.
Message Reid beers 3533 º places 95 º 13:58 Tue 1/27/2015 Originally posted by after4ever Originally posted by Reid There is no way this guy gives a second though about doing anything with Elysian or 10 Barrel if it will save a few cents per unit. They will do the opposite. There’s a genuine issue for small brewers here, and it’s worth understanding, but this is NOT what it is. It’s much more likely they will undercut competing small brewers by way underpricing Elysian kegs (along with others in their portfolio). They will be happy to take a write-off in order to hold space in the kinds of bars and bottle shops where they currently have little or none. Yes i can see that, they tried it with Goose Island stuff but it failed ( up here), they learned a lesson and bought some PNW breweries..probably will succeed this time. I feel bad for Dick Cantwell..been reading more stuff that he was outvoted. Must suck for him

Message X beers 172 º places 1 º 18:09 Tue 1/27/2015 Any predictions on who will fall next: Rogue? Bells? Victory?
Message bitbucket beers 2166 º places 63 º 23:47 Tue 1/27/2015 Originally posted by after4ever It’s much more likely they will undercut competing small brewers by way underpricing Elysian kegs (along with others in their portfolio). They will be happy to take a write-off in order to hold space in the kinds of bars and bottle shops where they currently have little or none. This. For example, Microsoft was willing to lose billions on their Games Division in the name of buying market share. (Xbox One lost about $400 million in gross margins for Microsoft during last Fiscal Year alone.) They can afford to do this because of the revenue from their larger software and hardware portfolio. AB has plenty of other places to take up the slack to by craft beer market share. Sony and Nintendo are way, way bigger than any craft brewer I can name. This doesn’t end well.
Message obguthr beers 11686 º places 22 º 07:01 Wed 1/28/2015 Originally posted by X Any predictions on who will fall next: Rogue? Bells? Victory? Rogue Nation would revolt. I don’t know about the other two.
Message Prufrockstar beers 2132 º places 83 º 13:36 Wed 1/28/2015 Nice Brewbound article: http://www.brewbound.com/news/inside-b-inbevs-acquisition-elysian-brewing

Message Reid beers 3533 º places 95 º 13:56 Wed 1/28/2015 Originally posted by Prufrockstar Nice Brewbound article: http://www.brewbound.com/news/inside-b-inbevs-acquisition-elysian-brewing Interesting article. I still think the smaller breweries up here are about to be fcked and Elysian will be at the vanguard of the fcking. They mention bloodbath in the segment..it will be Elysian at ABs behest leading the bloodbath. Look for new State laws in the next couple of years restricting smaller breweries.
Message Reid beers 3533 º places 95 º 14:03 Wed 1/28/2015 Anyway aren’t Elysian and 10 Barrel just part of AB-Inbev now and can be lumped in with Anheuser-Busch InBev page on here?
Message theisti P beers 5287 º places 1153 º 14:26 Wed 1/28/2015 Originally posted by Reid Anyway aren’t Elysian and 10 Barrel just part of AB-Inbev now and can be lumped in with Anheuser-Busch InBev page on here? Appears to have been done already with the standard labeling (AB-InBev) http://www.ratebeer.com/brewers/10-barrel-brewing-ab-inbev/9667/ http://www.ratebeer.com/brewers/elysian-brewing-ab-inbev/649/