Originally posted by puzzl The issue isn’t the additions, though. I applaud any brewery trying new flavor combinations. That’s part of the fun, trying new things simply because you can. The problem is when the additional flavors and additions transcend the beer itself. Balance is still a key factor, and a lot of brewers are forgetting that. If I wanted fruit juice, I’d buy some Welch’s, so don’t make my beer taste like fruit juice, just add a bit to make an interesting combination. |
Originally posted by bhops Sort of like Weird Al parodying a hit song? Its usually considered a compliment to the original artists success. OK, I can see that angle. |
MURICA |
My reaction: I looked over and told my wife, "It’s cute how desperate they are." |
So where are all the multinational conglomeration shills from the Elysian thread now that it is a week after they purchased a craft brewery, only to shit on the people who drink the beer of the company they now own. Business is business, right? |
Last year i was lucky enough to share a pint or six with a guy who was Guinness’ head brewer in their Nairobi brewery (bigger than their Dublin plant). He told me he once met Budweiser’s head brewmasters and explained why he had the deepest respect for them. Not because he liked the beer. They clearly knew the beer was terrible. It was simply that it took great skill to make a beer so consistently lowest-common-denominator bland with the ingredients that Bud uses. The brewers know its bad. Bud’s owners & executives know its bad. But marketing & drinkability make it the biggest selling beer in the world. And thats worth protecting no matter what the cost. |
Originally posted by minutematConsistency (or at least quality control) is definitely something to be lauded, but are you really arguing that making consistently bland beer is something worth our respect? I have a hard time buying that. Most of the Urquell cans, Bitburger cans, SNPA I’ve ever bought is pretty consistent, and I’d rather have any of those (and many more) over Budweiser. |
Originally posted by GodOfThunder Very true. And the whole pumpkin peach thing still seems like a straw man fallacy. It’s not the weird fruit beer that’s kicking so much ass all over the pale lager, which has dominated American brewing for over a century -- it’s the hop forward pale ales. These are the game changer and the reason why fewer and fewer people care about the whole category of industrial light lagers. I can buy 250 of those locally, at very reasonable prices, that dominate every single macro pale lager offered. Most of the cheap beer people I know will now drink one if offered. They know what they taste like and will quaff one without suddenly being hammered, wimping out halfway because of bitterness, or questioning their manliness because industrial lager is somehow like power tools, trucks and football. |
Basically the ad denigrated craft beer aficionados. The message: Don’t be a pansy ass* craft beer drinker. Be a real man and drink a zillion cans/bottles/kegs of bud. |
Reverse beer snobbery. Admittedly, on a much grander scale. |
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